Have you jumped on the social media bandwagon yet?

More proof of the power of social media – and that power isn’t just in the hands of social media users.

A new survey shows more than two-thirds of B2B marketers plan to decrease how much they spend on print advertising and increase their spending on social media. The shift in strategy expected to happen over the next two to three years.

That study published jointly this week by American Business Media, the Association of National Advertisers and consulting firm Booz & Co.

The main reasons listed for the switch? The ability to customize content for users and also build relationships on the social media sites to engage customers.

Anyone else having flashbacks to the rise (and subsequent fall) of email marketing? As more and more marketers flood the social media sites, it’s going to become increasingly hard to cut through the clutter and truly create a meaningful message that captures your target audience.

But one thing is for sure, the ever evolving realm of technology is sure to bring us yet another new cutting edge way to shine, if we know how to use it correctly. The goal: stay one step ahead of the game.